WNF Projects Birmingham Cultural Partnership

Students doing media trainingThe Birmingham Cultural Partnership brought together the interests of the cultural sector in Birmingham.

The partnership was made up of representatives from the museums, galleries, heritage, libraries, arts, events and sports sectors as well as former regional bodies such as Advantage West Midlands, Learning and Skills Council, the independent arts sector and higher education.

The focus of the Cultural Partnership was to deliver Birmingham’s cultural strategy ‘Culture at the Heart’ which set out shared priorities for the development of services and initiatives within the cultural sector.

The partnership works together to; increase adult participation in sport and active recreation, increase the use of cultural facilities in constituencies and improve the perception of Birmingham as a cultural capital.

Project Summary
Connecting city centre cultural resources to local neighbourhoods – research Identify specific barriers (real and perceived) to the use of cultural facilities which informed specific delivery; a smaller scale programme will be used to track changes in perceptions over 2009-2011.
Connecting city centre cultural resources to local neighbourhoods – cultural champions Build upon the successful ‘arts champion’ scheme, to broaden the scope and depth of engagement through cultural organisations working with communities in the constituencies and priority neighbourhoods.
Create more opportunities for BME residents to enjoy and contribute to culture – BME Artists Development Programme Support the development of artists from underrepresented groups, equip them with skills and provide an opportunity to test their practice.
Communicate range of opportunities to neighbourhoods Work with partners in the media and arts to build a campaign with a strong incentive element. The campaign had a broadcast element that focused strongly on segmented priority areas and communities using a mix of mainstream and ethnic media that represented the communities in those areas.
Grants to support cultural events which bring residents together Provide small grants scheme for community groups or cultural providers to explore or develop cultural opportunities in targeted constituencies that use cultural facilities either in the city centre or in their locality.
A distinctive city: Jewellery Quarter Commissions Extend programmes or events that promote these unique areas of the city centre using culture. Jewellery Quarter through heritage and creativity e.g. Brilliantly Birmingham; Eastside through digital and cultural creativity e.g. Hello Digital
A distinctive city: Jewellery Quarter Highlighting Birmingham’s Gem Extend programmes or events that promote these unique areas of the city centre using culture. Jewellery Quarter through heritage and creativity e.g. Brilliantly Birmingham; Eastside through digital and cultural creativity e.g. Hello Digital
A distinctive city: Jewellery Quarter – Brilliantly Birmingham Extend programmes or events that promote these unique areas of the city centre using culture. Jewellery Quarter through heritage and creativity e.g. Brilliantly Birmingham; Eastside through digital and cultural creativity e.g. Hello Digital
A distinctive city: Eastside / Digbeth Fringe Extend programmes or events that promote these unique areas of the city centre using culture. Jewellery Quarter through heritage and creativity e.g. Brilliantly Birmingham; Eastside through digital and cultural creativity e.g. Hello Digital
Branding Birmingham Coordinated the promotion of the city through culture (includes sport) both nationally and internationally. Will identify key selling points e.g. built heritage, sport, central library, music, museums and develop appropriate campaigns. Learning from national and international experience.
Birmingham Festivals Support current festivals and events e.g. Gigbeth, Dance Festival and also develop or attract new and niche events to interest a more diverse mix of visitors.
City of Culture To support bid development including brand development and research to create a successfulBirmingham bid for UK City of Culture 2013.
A Great International Cultural City (International Partnerships) Use culture and cultural assets to promote Birmingham abroad via touring exhibitions and developing cultural links. Will include a targeted approach to key markets for the city e.g. India, China(links to cultural branding work).
Walking, running, cycling Increase the number of free mass participation events at a local level to encourage active recreation and sports participation.
Swimming Increase the number of free mass participation events at a local level to encourage active recreation and sports participation.
Community Workforce Development Develop the workforce through training at a local level to create a stronger and more sustainable sporting infrastructure.
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